Civitatis, the leading online platform for guided tours, excursions, and activities in Spanish and Portuguese worldwide, has reported double-digit year-on-year growth in global bookings during summer 2025*.
This strong performance underscores the company’s continued consolidation in key international markets including Argentina, Italy, Brazil, Mexico, and Spain, and highlights a growing traveler appetite for distinctive and original experiences.
Mixed results across destinations
Summer 2025 brought contrasting outcomes for global tourism. While demand remained high, institutional measures aimed at reducing overtourism in major landmarks influenced both supply and traveler behavior. In Rome, for instance, during the Jubilee Year, large booking allocations were reserved for pilgrims—limiting availability for international visitors.
Demand trends: travelers seeking differentiation
Despite these constraints, a clear trend toward diversification emerged. Empowered by digital and AI-driven tools, travelers are increasingly opting for alternative, lesser-known experiences even within the world’s most iconic destinations. This shift reflects a growing preference for authenticity, variety, and personalization in travel planning.
