Jamestown Tourism has been focusing on raising awareness about the community as a destination and turning that into visitors who are actively planning a trip to the area, according to Warren Abrahamson, marketing manager for the organization and the Jamestown Area Chamber of Commerce.
“We wanted to extend our marketing through the travel season and beyond a little bit more and improve our return on investment,” he said.
Abrahamson spoke about Jamestown Tourism’s marketing efforts and the impact of that work at the Jamestown/Stutsman Development Corp. Board of Directors meeting on Monday, Nov. 10.
The JSDC board approved a Jamestown Tourism request of $125,000 for continued support to help tourism sites, events and other recreational entities that generate economic impact by bringing visitors to the community.
If approved by the Jamestown City Council and Stutsman County Commission, the city of Jamestown’s share will be $100,000, while the county’s share will be $25,000.
Abrahamson said the funds have allowed Jamestown Tourism to increase its digital presence to reach more people who might be interested in visiting the community.
Jamestown Tourism worked with Noble Studios, which works with destination marketing organizations and specializes in visitor traffic. Jamestown Tourism also worked with Odney, Arrivalist, influencers and Forum Communications Co., which owns The Jamestown Sun.