In the heart of Milan, at Via Broletto 13, during Fashion Week, Vespa opened Vespa The Empty Space, the first concept store designed to be closer to new consumers.
The brand, known as an icon of style and Italianness, loved all over the world—from the Mods in the 1960s to today—founded in 1946 and part of the Piaggio Group of Pontedera, near Florence, has embarked on a new journey that looks to the future, despite faithfully to the brand’s own DNA.